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"If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends." —Jeff Bezos, CEO of Amazon.com. In most businesses, it's standard policy to restrict and discourage the use of social media during work hours. An average of just ten minutes of social media use daily, over the course of a year, adds up to over one week of work time (just under 42 hours). This may seem astonishing, but you can't argue with the math. Almost 90% of us sneak occasional peeks, but moderation remains key here: don't set out to break your organization's social media policy, and set some personal rules even if you do have permission to indulge. There's no doubt that when used irresponsibly, social media can … [Read more...]