[TRANSCRIPT] Change should actually be the middle name of every business. In his latest book, Playing To Win, A.G.’s Lafley talks about the five things that every leader should do to execute strategy and get the company to win. And, ultimately, all five come down to change. The companies that don’t change will go the way of the dinosaurs. No one really agrees on what happened to the dinosaurs; however everyone agrees they are dead. And it has something to do with their inability to change. Think about companies like Motorola, Kodak, Palm, Saab, Atari, Myspace, and Borders. What do they have in common? They are either in steep decline or demise because of their inability to stay relevant, to be flexible, and to change. At some level, even though it’s not always fun, we should be glad and relieved when our organizations change. If you work at an organization that doesn’t change, you should be very afraid.