Brand You: The Basics of Personal Branding

"Life is one big pitch, so you'd better start practicing." -- Dan Shawbel, personal branding expert "What's a brand? A singular idea or concept that you own inside the mind of the prospect." -- Al Ries, coauthor of The 22 Immutable Laws of Marketing "All of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You." -- Tom Peters, American business writer Back in 1997, Tom Peters articulated a concept that had been around for decades: "Brand You." In an influential article in the magazine Fast Company, Peters argued that it's no longer enough to be quietly talented and hardworking in order to get ahead. While skills remain crucial, he noted, success in the … [Read more...]