One of the many things the late Peter Drucker taught us was that only two things really make a business money: marketing and innovation. Everything else is an expense. Some people would add a few other profit-makers to the list, but few would deny marketing or innovation their places. At least, not publicly. But what about privately, or at least subconsciously? That's another matter. Many of us just don't want to deal with innovation, because it's too much trouble. New ideas push you out of your comfort zone, requiring you to scramble, to work harder, and to think more. For those of us already overstressed by a challenging work environment, that's asking a lot. Oscar Wilde, an Irish playwright and poet, said, “An idea that is not dangerous is unworthy of being called an idea at all.” … [Read more...]