
The ability to persuade is essential in virtually all fields. My mentor, Dianna Booher, has just published a new book called What MORE Can I Say? Why Communication Fails and What to Do About It, which presents nine principles of persuasive communication essential for anyone hoping to change someone’s mind or actions. I’m pleased to provide the following exclusive guest post on how you can make your communication more productive. The Link Between Persuasion and Productivity By Dianna Booher Change usually involves a period of chaos until people struggle through it to success. Solutions are seldom pain free. Even the world’s most powerful software requires a learning curve. Influencing people to take action—whether to buy your product, accept your recommendation, or change their … [Read more...]