Everything you do in your business is a process. From customer service to sales and marketing. Being successful in business is all about optimizing these processes as much as possible. Optimization is such an important area of business, but this critical area is often overlooked by business owners and CEOs amidst cries of “I’m too busy!” or “I don’t have the time right now—I’ll get to it eventually...” Inevitably, some of those people never find the time and they simply continue along their trajectory, completely oblivious to the fact that they could be leaving thousands of dollars on the table. But the concept of optimization is simple: “Maximum results for the time with the minimum risk, the minimum effort and the minimum expense.” - Jay Abraham. Optimization just means … [Read more...]