In this competitive economy, just being able to do your job is no longer enough.

Competence is simply expected in today’s workplaces. But you can’t be simply competent; you have to be SuperCompetent™ to get an edge. Laura Stack’s new book, SuperCompetent: the Six Keys to Perform at Your Productive Best (Wiley 2010), gives high potentials proven methods to reach peak performance and achieve breakthrough results.

You’ll discover the six keys to unlocking your full potential: Activity, Availability, Attention, Accessibility, Accountability, and Attitude. The Productivity Pro®, Laura Stack, gives you a clear and practical system for achieving Maximum Results in Minimum Time®. By contrasting SuperCompetent™ hero thinking with simply Competent zero thinking, you’ll see that transforming your performance is not about mantras but mindsets.

SuperCompetent will be available in August 2010, just in time for your fall conference or leadership development program.

When the rubber hits the road, the difference between merely having ability and being exceptional may be the difference between losing your job and keeping it. The best workers possess a constant, expansive ability to be good at everything they do, no matter how general or specific. In this next series of six monthly newsletter articles, I’ll show you how to master the six universal Keys to workplace success. In this first article, we’ll cover the first key: Activity.

SuperCompetent people have an acute sense of direction, in which the nature of their activities reflects their relative priorities. They're particularly aware of one thing that escapes most of their colleagues: that being busy and being productive are two very different things.

You can be busy all day long, running from one brushfire to another, and not accomplish anything productive at all. True Activity involves knowing your goals intimately, keeping them constantly in mind, and working toward them in an efficient way that wastes a minimum of energy and time. SuperCompetent people aren't hidebound by the old ways of doing things, either; if there's a possibility of doing something more efficiently, they suggest or implement it. Here are a few ways to help you fine-tune your workday in the Key of Activity, keeping things humming along like a well-oiled productivity machine.

1. Know exactly why you work hard and what you're trying to achieve. You can't be very productive if you don't know what you're working for. Plan out your goals and dreams, and work toward achieving them. Learn what makes you tick, own your destiny, and keep focused on your mission.

2. Know what to do, when to do it, and why. Take initiative and do what needs to be done when it needs to be done. Don't just work on projects in the order they come across your desk; learn to structure your time and processes effectively, or others will out-compete you.

3. Create systems to perform tasks more efficiently, so you can leave the office on time. Too often, we're gulled into working harder than we should by stuff that was supposed to make our lives easier. Step forward and create or suggest more efficient ways of doing things, so that you can take back your time.

4. Regularly rest and recharge your batteries, so that you can be productive and creative when you return to work. For heaven's sake, you're not a robot. Take a break when you need to! As long as you don't become a slacker, taking time off can be one of the healthiest, most productive things you can do.

5. Do the day's most profitable and valuable tasks first. Instead of taking care of piddling brushfire issues, learn to delegate. Put the most important tasks at the top of your list, and work through them first—then do all the rest, if you have time. It's not a sin to let unimportant tasks go.

At the end of the day, all that matters is results—and results are measured by productivity. That means you need to be very sure that your time is not only accounted for, but has real value.

Productivity, in its most meaningful sense, is all about reaching high-value goals in every area of your life, often in the shortest amount of time (but not always, such as spending time with loved ones). Nobody cares how many things you crossed off your list. Nobody cares how busy you were last week if key projects are falling through the cracks.

Only results matter, so strive to get the most value out of every day. Grab your dreams and get going!

 Make it a productive day!

(C) Copyright 2009 Laura Stack. All rights reserved.


© 2009 Laura Stack.  Laura Stack is a personal productivity expert, author, and professional speaker who helps busy workers Leave the Office Earlier® with Maximum Results in Minimum Time®.  She is the president of The Productivity Pro®, Inc., a time management training firm specializing in productivity improvement in high-stress organizations.  Since 1992, Laura has presented keynotes and seminars on improving output, lowering stress, and saving time in today’s workplaces.  She is the bestselling author of three works published by Broadway Books: The Exhaustion Cure (2008), Find More Time (2006) and Leave the Office Earlier (2004).  Laura is a spokesperson for Microsoft, 3M, and Day-Timers®, Inc and has been featured on the CBS Early Show, CNN, and the New York Times. Her clients include Cisco Systems, Sunoco, KPMG, Nationwide, and 3M.  To have Laura speak at your next event, call 303-471-7401.  Visit to sign up for her free monthly productivity newsletter.