Handle With Care: Avoiding the Dangers of Social Media

Handle With Care: Avoiding the Dangers of Social Media by Laura Stack

Every hiring manager has a story about someone who has botched a job interview or torpedoed a career due to thoughtless comments on social media sites. I know someone whose close friend, a technical writer, lost his job after making negative comments about his company's investment prospects on MySpace (remember them?). Few people think twice about posting embarrassing party pictures on their Facebook pages or casual trash-talk on Twitter. However, your prospective employer or current company also has an online presence, so you are the face of the company. Accordingly, they may keep an eye on you, which is not tough when you voluntarily post content for the world to see. As your mother always taught you: don’t bite the hand that feeds you. Moreover, if you can’t say something nice, don … [Read more...]

Machines Melt Minds

Machines melt minds. And not in a good way, like warm butter melting on a fluffy stack of pancakes. No, in a bad way, as in a meltdown that sends profits into a death spiral. Productive workers get this. That’s why they come out from behind their machines and keep their minds fresh and buzzing at the company softball league, the annual Holiday bash, the weekend corporate retreat, or a trip to a motivational seminar. Productive workers know that blazing one’s eyeballs behind a monitor all day can fry brain cells. So don’t overlook the value of going to the health club or fostering deeper relational bonds by getting off your bottom and walking over to a coworker’s office to talk about a heated issue. Bill Gates and Steve Jobs may have given us the tools we need to get the job done. But, u … [Read more...]

Business Productivity: Slipping the Electronic Leash

"We...can strategically train our attention. When it comes to email and the Internet, it's critical that we do so to give ourselves more time to think more reflectively, creatively, and deeply in an increasingly complex world." -- Tony Schwartz, president and CEO of The Energy Project "If left unchecked, 'info-mania' will damage a worker's performance by reducing their mental sharpness. This is a very real and widespread phenomenon." -- Glenn Wilson, British psychologist "When you log on, you feel like you're in touch with everything that's going on in the world. But what you really are is out of touch -- literally. There is no touching anymore." -- Judith Regan, Regan Books Would it surprise you to learn that paying too much attention to your email can lower your IQ by as much as 10 … [Read more...]

Brand You: The Basics of Personal Branding

"Life is one big pitch, so you'd better start practicing." -- Dan Shawbel, personal branding expert "What's a brand? A singular idea or concept that you own inside the mind of the prospect." -- Al Ries, coauthor of The 22 Immutable Laws of Marketing "All of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You." -- Tom Peters, American business writer Back in 1997, Tom Peters articulated a concept that had been around for decades: "Brand You." In an influential article in the magazine Fast Company, Peters argued that it's no longer enough to be quietly talented and hardworking in order to get ahead. While skills remain crucial, he noted, success in the … [Read more...]

Time Management: Social Media Un-Productivity: How to Avoid Addiction

SOCIAL MEDIA UN-PRODUCTIVITY – HOW TO AVOID ADDICTION I’ve coined the term Obsessive Compulsive Social Media Disorder. Do you have it? Many people confess, “Facebook is my secret addiction. I’m obsessed! I don’t really know how to cure it, but I spend hours every day on Facebook, plus LinkedIn, Twitter, and all my other social media sites. I’ve not yet been able to monetize the results of this activity and am not really sure whether I am getting any business off of it.” It’s a common complaint. You absolutely need to have a presence in social media and spend time doing it; however, it can be a huge productivity drain if you are not careful. Here are a few tips to make it more manageable and more productive: 1. Do not leave your Twitter feed open and observe posts in real time. The … [Read more...]

Audio Podcast: Precision Social Media – Efficiency Strategies and Tactics

When it comes to time management, social media can be a double-edged sword. On one hand, it can help you make connections and expand your professional network faster than ever before. On the other hand, you can dump countless hours into social networking sites and see little return on the investment. Here are five things you can start doing right away to help you use social media efficiently and productively. (C) 2009 Laura Stack. www.TheProductivityPro.com Powered by Podbean.com … [Read more...]

Business Productivity: The Top Ten Commandments of Social Networking Etiquette

The Top Ten Commandments of Social Networking Etiquette: 1. Thou shalt develop a purposeful social media strategy. 2. Thou shalt dedicate yourself to really learning how to use the ones you choose. 3. Thou shalt not sell yourself before earning the right to do so. 4. Thou shalt not keep your browsers open all day. 5. Thou shalt turn off all notifications and alerts. 6. Thou shalt do real work during the day. 7. Thou shalt not use social media to waste time. 8. Thou shalt limit the number of visits to your social media sites. 9. Thou shalt post once and let the third-party software post the rest. 10. Thou shalt not update us when you go to the bathroom. What would you add to this list? … [Read more...]

Precision Social Media: Efficiency Strategies and Tactics

Precision Social Media: Efficiency Strategies and Tactics

When it comes to time management, social media can be a double-edged sword. On one hand, it can help you make connections and expand your professional network faster than ever before. On the other hand, you can dump countless hours into social networking sites and see little return on the investment. Here are five things you can start doing right away to help you use social media efficiently and productively: 1. Separate your business life from your personal life. Not only is this a good idea in terms of maintaining professionalism and not boring your friends, but it also has big implications for productivity. If you comingle your personal social networking with professional social networking, you are basically inviting your friends and family into your workday and your clients into … [Read more...]

Expert Chat: Digital Quicksand: Time-Draining Habits in a Web 2.0 World

Speaker: Laura Stack (SL: LauraStack Ghost) Laura Stack, MBA, CSP, is a personal productivity expert, author, and professional speaker. Where: Sun Campus in Second Life (SLURL:http://slurl.com/secondlife/Sun%20Microsystems%201/141/132/23) When: October 13, 2009 - 9am SLT / PT (check your local time) Topic: Digital Quicksand: Time-Draining Habits in a Web 2.0 World Businesses and individuals worldwide keep finding interesting ways to use social networks and other interactive online media to do some pretty amazing things – from building their brands to getting to know their customers. Like most technology, social networks and other social media tools are great resources but lousy masters. You could spend all day hopping around to different sites, updating your information, and connecting w … [Read more...]

Business productivity: The Productivity Minute #14: Obsessive Compulsive Social Media Disorder

Obsessive Compulsive Social Media Disorder You absolutely need a presence in social media as a business strategy, but do you have Obsessive Compulsive Social Media Disorder? Listen to Laura Stack explain how you can be involved in social media without living in social media. Learn how to increase efficiency, reduce multi-tasking and reduce wasted time using social media. (C) 2009 Laura Stack. All rights reserved. http://www.TheProductivityPro.com … [Read more...]