How Can Partnerships Create Leverage?

"In this new wave of technology, you can't do it all yourself. You have to form alliances." -- Carlos Slim Helú, Mexican business magnate (and wealthiest person on Earth as of 2012) While individual effort serves as the foundation of all human activities, true accomplishment requires partnership. The trick here lies in figuring out how to cooperate in such a way that 1 + 1 = 3 or more. We call such leverage points synergy, wherein the whole exceeds the sum of its parts. So before you take on a prospective business partner, ask yourself these questions first: 1. How well do our strategic priorities align? Aligning strategy within one organization is hard enough, much less between two. The better your missions match up, the more likely you'll be able to leverage off each other. But don't … [Read more...]